HALLIDIE PLAZA

As the international gateway to the Union Square District, Hallidie Plaza remains a top priority to rejuvenate and activate the space with new life. 
Our vision

Our vision

Current conditions

Current conditions


• Hallidie Plaza has the potential to become one of the most vibrant and exciting public spaces in the city. It is the gateway to the city for over 7 million visitors a year who arrive from the airport via BART. Yet, in its current state, it does not portray San Francisco as a city that values its public spaces.

• A group of community stakeholders are working together to develop a vision for Hallidie Plaza to transform it from a neglected, underutilized space to an active, exciting public plaza.

• Part of the Foundation’s ongoing work is to develop interim solutions until the City’s long term solutions for the Plaza can be put in place. These options include activating the plaza with small-scale, mobile food and retail vendors, as well as seating solutions on the mezzanine level and larger than life public art pieces.

Funding for:

  • Public art

  • Landscaping improvements and beautification

  • Flexible seating

  • Community programming and special events

WHAT WE’VE ACHIEVED SO FAR

• Installed flower baskets around the world-famous Cable Car Turnaround

• Install holiday lighting every season

• Conducted a series of community meetings to understand what stakeholders would like to see done at Hallidie Plaza.


Phase 1: Beautification

Installed flower baskets at the Cable Car Turnaround

Installed flower baskets at the Cable Car Turnaround

Phase 2: Public Art

Partnering with Burning Man artists to place “R-Evolution” in Hallidie Plaza for high impact

Partnering with Burning Man artists to place “R-Evolution” in Hallidie Plaza for high impact

Phase 3: International Flags

Partnering with SF’s Sister Cities to draw international significance to Hallide Plaza

Partnering with SF’s Sister Cities to draw international significance to Hallide Plaza

Phase 4: Interim Capital Improvements & Regular Programming/Events

Fundraise for temporary kiosks and a mezzanine deck with seating and a bar

Fundraise for temporary kiosks and a mezzanine deck with seating and a bar