Union Square in Bloom
“Spring and Summer blossoms in Union Square, SF!”
The Union Square Foundation is proud to support Union Square in Bloom!
Embracing its rich history with flowers, Union Square has recently launched a bright new campaign, 'Union Square in Bloom,' from March to August, inviting visitors to celebrate with community events amidst floral public displays, hotel stays, couture, gastronomy, and cocktails. Embark on a floral adventure with the Bloom Passport as your guide to discovering bloom cocktails from participating bars and restaurants and surprising bursts of florals in unlikely places like hotel awnings, bus stops, and the Maiden Lane gates.
2025 Dates:
March - August 2025*
* Dates may be extended with sufficient sponsorship support
Reach out to kevin@bartrampartnerships.com to learn more about partnering with Union Square and playing a major role in the city’s economic recovery through this vibrant high-profile event.
“Union Square in Bloom, our spring and summer initiative, is once again bringing bright color, beauty and positive energy back to San Francisco’s iconic center. Dozens of vibrant floral displays and interactive programming will create a cohesive and enticing theme throughout the district for guests to explore. Don’t miss out on the main 5 events in the Square: American Tulip Day, Spring Fling, Mother’s Day, Blooms & Bubbles Bar Crawl, and the Bloomies Awards where we announce the best blooms in 10 categories.”
“Union Square continues to bloom with more businesses opening and people shopping and visiting one of the City’s most beloved areas. I am pleased to support this year’s Tulip Day and Union Square in Bloom festivities that will bring more people into our Downtown and boost foot traffic for our local businesses. Events like this build on the excitement and momentum we are seeing as a result of the important work the City and our partners have done to strengthen public safety and make sure businesses, workers, and visitors feel safe and welcome in San Francisco.”
“In the heart of San Francisco, my cherished city, I’ve encapsulated its nostalgic charm and cultural richness in a couture creation for the Union Square in Bloom initiative. The Dahlia flower, symbolizing elegance and beauty, graces our Bloom 2024 Couture Gown, an ode to 28 years of honoring nature through my couture artistry.”